Top Beauty Retail Apps on Android in Lithuania: Q2 2025

In the second quarter of 2025, the beauty retail app landscape on the Android platform in Lithuania showcased varied performance across the top applications. Here's a closer look at the trends observed for each app, based on data from Sensor Tower.

Douglas – Parfüm & Kosmetik saw a peak in weekly downloads with over 3K in mid-June, though this number gradually decreased towards the end of the month. The app's active user base showed a positive trend, climbing from approximately 2.2K to nearly 4K by the end of June.

Notino: perfumes and cosmetics experienced fluctuating download numbers, starting at around 443 and peaking at 858 in early May. Active users remained relatively stable, hovering between 2K and 3K throughout the quarter.

Douglas maintained a consistent download rate initially, with numbers around 700 in early April, before experiencing a slight drop to zero by mid-June.

MAKEUP - Beauty without limits had a steady decline in downloads throughout the quarter, starting at 149 and dropping to 85 by the end of June. However, active users showed a gradual increase, reaching 811 by the quarter's close.

Finally, Mein dm exhibited minor fluctuations in downloads, starting at 82 and ending at 56. The app's active users remained consistent, generally staying above 1K.

For more detailed insights and analytics, visit Sensor Tower's platform.